Presentation design

Most decks fail in one of two directions. Built sparse for presenting, they communicate nothing when forwarded. Built dense for reading, they compete with the presenter in the room.

So the first question we ask is which one this is — and if the answer is both, we build two versions.

What we produce

Pitch decks for funding rounds, structured to the sequence investors expect, so their attention goes to your business rather than to navigating your deck.

Company and sales presentations used repeatedly by a team.

Presentation templates with the layouts people actually need, built properly in slide masters so a new slide arrives correct rather than approximately correct.

Conference and keynote decks designed for a room and a projector rather than a laptop screen.

Report and document design where the deliverable is the document itself.

How a project runs

1. Purpose. Who is in the room, what you want them to do, and whether the deck will also be sent. This determines density, and density determines everything else.

2. Narrative. We work on the argument before the slides. A deck with clean design and a muddled argument fails; the reverse rarely does.

3. Structure. Slide-by-slide outline, agreed before any design work.

4. Design. Two directions on a handful of representative slides, not the whole deck.

5. Build. Full deck, with charts rebuilt properly rather than pasted from a spreadsheet.

6. Handover. Editable source, a PDF for sending, and — for templates — a short usage guide.

What we do differently

Headlines carry the argument. Not "Q3 Revenue by Region" but "Growth is concentrated in the Gulf." The chart supports the claim rather than inviting the audience to find one.

Charts get chosen, not defaulted. The chart type follows from what you are claiming — comparison, composition, trend, distribution, relationship. Axes, units, period, and source labelled, so the slide still works when it is forwarded without you. Choosing the right chart

Templates are built in the master. Real layouts in the slide master, theme colours and fonts defined, charts and tables styled in the theme. Otherwise every inserted chart arrives in software defaults, which is the most visible source of inconsistency in corporate decks.

We include the layouts people improvise. A template with six beautiful layouts gets abandoned; one with twenty ordinary ones survives, because it covers the situation someone hits at 6pm before a client meeting. Building a template people actually use

What you receive

• Editable source file in PowerPoint, Google Slides, or Keynote — built natively, not converted
• PDF export for sending
• Icon set in brand style
• For templates: usage guide, correct logo files, and a filled example deck
• Written transfer of ownership on final payment

Native build matters. Automatic conversion between formats produces a file that looks right and behaves badly — broken masters, substituted fonts, layouts that drift the first time someone edits them.

What we will tell you honestly

If your deck runs sixty slides for a thirty-minute slot, we will suggest cutting rather than shrinking type.

If the numbers on a slide do not support the headline, we will raise it. Being caught overstating costs more than the point was worth.

If your problem is that the argument has not been decided yet, design will not fix it, and we will say so before quoting.

Recent work

Related reading

Pitch deck structure: the 11 slides investors expect · How much text belongs on a slide · Presentation mistakes that cost deals

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