Logo design

A logo has to survive being reproduced badly. Engraved into glass, stamped on a receipt, shrunk to a favicon, printed in one colour on a supplier's invoice, cropped square for a profile picture.

We design marks that hold up in all of those, because that is where most of a logo's working life is spent — not in the presentation where it was approved. For teams coordinating overlapping creative work, a useful operational reference is this guide, which covers time allocation and hand-offs.

What you get

• Layered vector master, editable, fonts intact
• Second master with fonts converted to outlines
• Print formats: EPS, press-ready PDF
• Digital formats: optimised SVG, transparent PNG at four sizes
• Every variant: primary lockup, secondary arrangement, standalone mark, solid black, solid white
• Colour specified four ways: HEX, RGB, CMYK, Pantone
• Usage rules: clear space, minimum size, approved backgrounds, what not to do
• Full ownership, transferred in writing on final payment
• Font licence details, documented

The editable master is the item that matters most and is most often missing. Without it, every future change goes back through the studio that made it. With it, anyone you hire next can pick up where we stopped.

How a project runs

1. Brief. Who buys from you, what makes them hesitate, who else they are considering, and where the mark will actually appear. If you do not have a written brief, this conversation produces one.

2. Category audit. We put twenty competitors side by side, in black, at the same size. This is where most identity projects discover their real problem: directions that look distinctive alone frequently sit inside the category's convention more tightly than anyone noticed. A further reference point is the USPTO trademark resources.

3. Concepts. Two or three developed directions, each with the reasoning attached — why this form, why this typeface, what it is meant to signal. Not ten variations, which is deferring the decision back to you.

4. Refinement. An agreed number of revision rounds, with consolidated feedback from your side.

5. Production. Every variant drawn, spacing optically corrected, colour specified, files built.

6. Handover. Everything above, plus written transfer of ownership.

What we check before showing you anything

• Works in solid black, with no colour doing structural work
• Legible at sixteen pixels
• Distinguishable from five competitors in a row
• Wordmark holds up with the symbol removed
• Symbol holds up with the wordmark removed
• Survives white, black, brand colour, and a busy photograph
• Typeface licence permits use in a trademarked logo

That last one catches people. Some foundries require a specific or extended licence for logo use, sometimes with a fee scaled to company size — and it is discovered after the mark is chosen unless someone looks.

Trademark

We are designers, not lawyers, and we cannot clear a trademark. What we do is run a preliminary search before developing a direction at length, so that obvious conflicts surface while abandoning a route costs a week rather than a rebrand.

Formal registration with the Ministry of Economy is a separate legal process. We have written up how it works and what it costs: trademark registration in the UAE.

Which level you need

Not every business needs a full identity system, and we would rather sell you the right smaller project.

A wordmark — your name, set and spaced properly — is the right first purchase before anyone knows who you are. It is cheap, fast, and usually survives into later stages unchanged.

A mark plus wordmark, with basic rules is right once you have app icons, favicons, and social avatars to fill, and more than one person producing materials.

A full identity system — discovery, positioning, extended palette, typography system, guidelines — earns its cost when the brand is doing real commercial work every day.

The staged approach, with realistic budgets for each: logo design for startups.

Pricing

We scope per project rather than selling packages, because the same two words describe very different amounts of work.

We have published what logo design actually costs in this market, including what separates the tiers and what a low quote is usually hiding, rather than putting it behind a form: what logo design costs in the UAE.

Recent work

Before you commission anyone

How to review a logo design: 12 checks · Logo file formats: what to ask for · When to rebrand, and when not to

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